Yesterday Alaska Airlines launches its #FillBeforeYouFly initiative — aimed at rallying passengers and employees to bring their own water bottle and fill it before they board, to reduce the use of single-use plastics inflight.
This is the latest in the airline’s sustainability efforts to reduce inflight waste per passenger going to landfills by 70 percent by 2020. “Our ultimate goal is to work together with our guests and employees to improve the health of our water by reducing plastic use,” said Diana Birkett Rakow, Alaska Airlines' VP of external relations. “Land, water and animals are incredibly special parts of the places we live and fly — and we’re in this for the long term.
“If just 10 percent of our guests brought their own pre-filled water bottle when they fly and choose reusables, it could save more than 700,000 plastic water bottles and 4 million plastic cups per year. That’s a big lift.” Plastic bottles are among the top five most common items found in beach cleanups around the world; and according to the Ellen MacArthur Foundation, there could be more plastic than fish in the ocean by 2050.