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Corporations Dealing with our Plastic Issue & WWF Helping


Plastic waste is plaguing us. We know our use of this delightfully cheap and versatile material needs to change, but changing effectively can be hard — and, though many companies have committed to reduce plastic waste through multiple initiatives that have sprung up to help companies approach plastic differently, gaps and silos remain.
A new resource that gives us hope is ReSource:Plastic, led by WWF — which is deploying its team of plastic experts to help companies identify the interventions that can reduce the most plastic, implement them and measure the impact, while collaborating with other companies — and holding them all to account in the process.

ReSource’s principal members are CPG companies — including The Coca-Cola Company, Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks and Tetra Pak — who, along with partners Ellen MacArthur Foundation and Ocean Conservancy, are aiming to prevent 100 million metric tons of plastic waste in the coming years. One of the unique aspects of ReSource is that it will track the collective progress made by its members; participating companies might even be able to challenge each other — there’s nothing like a little competition towards a shared cause.

This is good news - getting large corporations to collaborate, share ideas and make changes.

This is a great article that talks with Erin Simon from WWF. To read more, access the article here: https://bit.ly/2MlJDvQ
Thank you WWF!

#WWF #worldwildlifefund #ReSource:Plastic #plasticproblem#plasticpackaging #makingadifference #earthconservation #planetrenu


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