How can we inspire change? National Geographic and Wattpad have joined forces to raise awareness of the global plastic crisis. Their vehicle is a creative storytelling challenge.
To help preserve the planet, National Geographic announced their global commitment this month to tackle this problem by launching a multi-year “Planet or Plastic?” Initiative. The objective is to raise awareness about the global plastic crisis and reduce the amount of plastic that reaches the world’s oceans.
Wattpad is a global mutliplatform entertainment company for original stories- with National Geographic, they are launching a global story contests asking writers to explore the alarming impact of plastic on the environment, with the aim of inspiring the next generation to do their part to protect the environment through creative storytelling and artistic activism.
Wattpad users who share stories with hashtag #PlanetOrPlastic, will be able to inspire others to take the pledge to reduce the amount of single-use plastic in their lives. Contest participants will also get the opportunity to have their stories features on NationalGeographic.com.
“Eight million tons of plastic flow into the ocean every year, impacting marine life and doing irreparable damage to our world,” said Jill Cress, Chief Marketing and Communications Officer at National Geographic Partners. “Storytelling is among the most impactful forms of advocating for positive change, and by partnering with Wattpad we will engage a passionate, global community of readers and writers to help inspire the next generation of stewards for our planet.”
“At Wattpad, we understand the power of storytelling to raise awareness for social causes,” said Chris Stefanyk, Head of Brand Partnerships at Wattpad. “Every day we see millions of writers use their creative voices to take a stand for social issues. We are honored to welcome National Geographic to our platform and use storytelling to further educate our community on ways to preserve the planet.”
You can find the new National Geographic profile at www.wattpad.com/user/NationalGeographic. You can join National Geographic’s efforts by pledging your commitment to reduce your use of plastic.